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IDC 360°: articles in "ai & measurement"

Research, analysis, and perspective on the questions that matter to senior decision-makers. IDC 360° is where insights meets point of view, spanning original writing, conversations with practitioners, quarterly intelligence briefs, and resources built to sharpen how you think about data, audiences, and decisions.

AI & Mesurement

The Tools Won't Tell You What to Build: Why AI Judgment Beats AI Adoption

AI leveled the playing field on tools. The gap isn't tools or tech stacks. It's the judgment to know what to build, which questions to ask, and when you've seen enough signal to move.

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The Tools Won't Tell You What to Build: Why AI Judgment Beats AI Adoption
Confidence is Not Certainty: The Case for Directional Clarity
Digital Research
When More Data Isn't the Answer: Why Mixed Methods Research Still Matters
intelligence brief

Quarterly Intelligence Briefs

Each quarter, I publish an intelligence brief on the trends, signals, and shifts shaping how senior leaders think about audience intelligence, cultural strategy, and measurement. It's built from the same research lens I bring to client work: focused, opinionated, and designed to be useful.
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