I'm Megan Ingram.
I've spent 12+ years helping senior leaders make confident decisions at the moments that matter most: before a launch, a repositioning, or an investment that can't be easily undone.
I lead with qualitative depth, validate at scale, and build systems that keep insights driving action long after the engagement ends.
Every engagement is built around a specific decision. The work below shows what that looks like in practice: the question that started it, the research that informed it, and the results that followed.
YouTube is the world's largest video platform and a central force shaping how people create, share, and engage with culture. As creator-led campaigns and social responsibility initiatives scaled, YouTube needed a more sophisticated way to understand and articulate impact beyond surface-level metrics.
This was a long-term, embedded partnership supporting YouTube across multiple initiatives, cultural moments, and creator programs.
Shorty Award-winning measurement framework.
Develop a scalable, insights-led approach to measuring creator-driven initiatives that captured cultural relevance and impact, and apply it consistently across major platform moments to inform strategy and internal decision-making.
Led development of a global creator measurement framework that evaluated resonance, relevance, message clarity, and cultural impact beyond vanity metrics.
Embedded measurement into strategy and execution for #VoteIRL, YouTube's creator-led civic engagement campaign.
Scaled the framework across Rewind, Pride, and International Women's Day for consistency in how impact was evaluated and acted upon.
Activated 200+ YouTubers for #VoteIRL.
Generated 4,000+ fan-created #VoteIRL selfies.
Drove 4.6M+ combined views across campaign content.
Standardized evaluation of 1,000 creator partnerships.
Framework adopted enterprise-wide and recognized with a Shorty Award.
Shifted internal conversations from debating metrics to making faster, more confident decisions.
Walgreens is one of the largest retail pharmacy networks in the U.S. As Walgreens expanded into clinical research, leadership sought to launch a new Clinical Trials offering designed to bring clinical trials directly to patients through retail, virtual, and community-based settings.
This was a launch initiative where audience research informed the positioning, messaging, and content strategy used to introduce the offering credibly to life sciences partners.
17M patients engaged through research-led launch.
Develop a research-informed brand positioning and launch strategy for Walgreens Clinical Trials that communicated value to life sciences partners, differentiated the offering in a competitive landscape, and positioned clinical research as accessible, patient-centered, and operationally credible.
Conducted competitive and category intelligence across clinical research organizations, site networks, and decentralized trial models.
Led qualitative interviews with biopharma prospects to understand decision drivers, partnership expectations, and credibility requirements.
Translated insights into positioning framework, messaging hierarchy, and launch content strategy.
Supported successful launch in June 2022, exceeding benchmarks for awareness, engagement, and partner interest.
Contributed to a model that has engaged 17M+ patients for potential participation.
Patient referrals 20% more likely to enroll compared to other sources.
44% of participants from historically underrepresented groups.
Walgreens became the longest-standing U.S. retail pharmacy committed to clinical research.
Citi Travel is a FinTech-powered travel platform competing with AmEx, Chase, and Capital One in a highly saturated, emotionally driven category. As a late entrant with low awareness and limited emotional engagement, the opportunity was to ground the brand's future in deep audience understanding.
This was a multi-year, retained partnership with FINN embedded as strategic insights and advisory partner across audience research, competitive intelligence, and brand positioning.
$2M+ in investment decisions informed.
Establish a differentiated, emotionally resonant brand strategy for Citi Travel by gaining a deeper understanding of audience mindsets, competitive positioning, and category dynamics, and translate that into actionable guidance for content, messaging, and long-term growth.
Led foundational phase combining competitive audits, share-of-voice analysis, and content audits.
Designed and led mixed-method research: quantitative benchmark study (n=2,000) and multi-phased qualitative segmentation research.
Synthesized findings into executive-ready frameworks for brand positioning, messaging, and content strategy.
Established roadmap for ongoing quarterly pulse studies beginning in 2026.
Established baseline benchmarks for brand awareness, emotional engagement, and competitive consideration.
Defined and operationalized priority audience segments guiding personalization and content strategy.
Delivered competitive differentiation framework identifying emotional territories where Citi Travel can win.
Research informed an estimated $2M+ in annual content and campaign investment decisions.
Les Mills is a global fitness brand operating across B2B and B2C audiences with significant investment in digital marketing to drive awareness, lead generation, and growth.
This was an embedded engagement as global digital performance lead overseeing $1M+ in paid media across five global markets, managing agency relationships and leading creative testing, A/B testing, brand lift studies, and incrementality testing.
The testing framework behind 39% lower lead costs.
Develop a global digital performance approach that balanced efficiency, scale, and insights, and reframe how the organization evaluated lead quality and campaign effectiveness beyond volume-based metrics.
Led digital campaign strategy and performance across Facebook, Instagram, LinkedIn, Snapchat, and Google Display Network across five global markets.
Designed and ran creative testing, A/B testing, brand lift studies, and incrementality testing programs.
Developed a lead evaluation framework assessing warmth, intent, and relative value of campaign-generated leads.
Delivered lead costs 39% below target across B2C and B2B campaigns.
Exceeded lead volume targets by 104%.
Brand lift studies showed an 80% increase in platform search among exposed audiences.
Identified that digital campaign leads were warmer than other acquisition channels.
Enabled more confident global media investment and scaling decisions.
Duracell is the world's leading portable power brand, holding roughly 75% U.S. market share alongside Energizer. As the company explored a B2B battery management platform for facility managers, leadership needed foundational research to understand the market, validate the concept, and inform UX development.
This was a multi-method initiative combining secondary research, 40+ in-depth interviews, and a comprehensive device audit.
30% cost savings from one research-led portfolio shift.
Build the research foundation for a new B2B battery management platform by understanding the facility management landscape, mapping device ecosystems, and identifying pain points around battery procurement and replacement.
Conducted secondary market research sizing the U.S. battery market and mapping COVID-19 impacts on touchless device proliferation.
Led 40+ IDIs with facility managers and procurement leaders.
Executed a comprehensive device audit cataloging 73 devices across 27 types, identifying battery configurations, drain profiles, and replacement patterns.
Quantified that 20 to 30% of battery spend was wasted through premature replacement.
Device audit's high-drain vs. low-drain categorization directly informed Procell's dual portfolio strategy.
Dual portfolio now marketed globally, claiming up to 30% cost savings and 30% fewer replacements.
Delivered personas and UX recommendations that shaped platform development priorities.
TIAA is a century-old financial services organization managing $1.4 trillion in assets and serving more than 5 million people. As the organization invested in content-led digital transformation, the content strategy team needed to rapidly synthesize a large volume of existing research into a unified, actionable content strategy. The challenge was not a lack of insights but a lack of synthesis.
This engagement was structured as a three-week AI-accelerated sprint.
60+ documents. One strategy. The confidence to move in three weeks.
Synthesize 60+ existing research documents into a unified content strategy with clear themes, audience priorities, and editorial direction, within a three-week timeline.
Used AI-enabled document ingestion and synthesis to extract themes, audience insights, competitive signals, and positioning.
Led a full-day immersion session with stakeholders to validate the synthesis, identify gaps, and align on priorities.
Facilitated a one-day strategy session translating validated insights into content themes, audience prioritization, and editorial direction.
Synthesized 60+ documents into a unified strategic foundation in under 3 weeks.
Delivered actionable content strategy with themes, segments, and messaging frameworks ready for activation.
Demonstrated a replicable AI-accelerated model compressing a 2 to 3 month process into a focused sprint.
Work aligned with TIAA's digital transformation driving enrollment starts up 80%, content engagement up 40%, and advice sessions up 94%.
The New York Thoroughbred Horsemen's Association represents over 4,000 owners and trainers at Aqueduct, Belmont Park, and Saratoga. As the industry faced growing perception challenges and an aging fanbase, leadership needed a research-informed strategy to reshape public attitudes and attract new audiences.
The engagement required moving from insights to creative strategy on an aggressive timeline using AI-accelerated research tools.
AI-powered insights gave horse racing its new narrative.
Rapidly assess public perception of horse racing, identify the emotional drivers most likely to attract new fans, and translate those insights into a creative strategy that could shift the conversation around the sport.
Used Glimpse (now Panoplai) to design and field a quantitative survey on an aggressive timeline, capturing baseline perception and attitude data.
Leveraged Glimpse's AI chat functionality for conversational follow-ups with participants, probing emotional responses and narrative preferences at speed and scale.
Paired findings with GWI audience data to map target audience media habits, affinities, and channel behaviors.
Delivered baseline perception data in days rather than weeks using AI-powered self-serve tools.
Uncovered storytelling angles most likely to resonate with new audiences through AI-enabled conversational research.
Research directly informed the launch of "The Heart of Horse Racing," a national campaign featuring Jena Antonucci, Todd Pletcher, and Frankie Dettori.
Campaign aired on NYRA's America's Day at the Races with interest from Fasig-Tipton and TOBA as it expands nationally.
Datwyler is a global leader in elastomeric packaging components for the pharmaceutical and biotech industries, competing with established players like West and Aptar. Despite strong technical credibility, leadership lacked clarity on how the brand was perceived relative to competitors across the buying ecosystem.
This engagement was structured as a multi-method research initiative combining qualitative discovery, AI-enabled synthesis, and quantitative framework design to inform Datwyler's 2026 brand and marketing strategy.
20+ hours of manual coding compressed to a single day.
Uncover how prospects and customers evaluate elastomeric packaging suppliers, including unmet needs, decision drivers, competitive perceptions, and visibility gaps, and translate those insights into actionable guidance for Datwyler's brand and marketing strategy.
Led 10 in-depth interviews with senior decision-makers across pharma, biotech, CDMOs, and system suppliers spanning R&D, QA, procurement, and packaging leadership.
Leveraged Claude for AI-enabled transcript synthesis with manual validation.
Layered Meltwater competitive intelligence and GWI audience data alongside qualitative findings in a single analytical environment.
Translated qualitative learnings into a structured quantitative survey framework for broader market validation.
Revealed that responsiveness and documentation speed outweighed product quality in supplier evaluation, a counterintuitive finding that reframed Datwyler's competitive narrative.
Quantified a significant early-stage visibility gap versus West and Aptar during discovery and evaluation, despite technical parity.
Surfaced unmet demand for proactive partnership models, reframing "innovation" beyond materials alone.
Synthesized across qualitative, unstructured, and audience data in one environment, enabling theme and category identification impossible to surface manually in the same timeframe.
We appreciate the diligent communications with the client team and liked the assertive proactive agenda shown; driving our clients to deliver on their action items ensures we can deliver on ours!"
- Mike Rowan, President
Megan’s knowledge is beyond foundational social listening and influencer marketing — she understands how these platforms work and how that data can influence consumer spending."
- Amir Zonozi, Founder
